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Quite possibly the King of AV, digital signage is one of the most technically ingenious audio visual systems around and the rate at which it’s evolving to suit increasingly more demanding applications is remarkable. The word is out that there’s a world of opportunity being created by dynamic messaging – and everyone wants a piece of the action.
It’s not just about the hardware that’s used to generate or display visual messages – LCD panel, LFD display, video cube, projector, or full matrix LED display – it’s the content and the impact and functionality of it that’s shaping the digital signage revolution. Displayed content communicates directly to targeted audiences with messages, information and presentations that create excitement, engender engagement and build atmosphere in ever more impressive ways.